JAMESON J-CLUB

Jameson and Run of Show showed the bar industry some love for supporting Jameson through the years with a trade-only event in Seattle, Las Vegas, Denver, Kansas City and St. Louis! Run of Show produced assets that traveled across the country keeping costs-per-market down and ROI high.

In addition to specialty cocktails, Jameson and Run of Show gave guests the opportunity to customize their city-specific shirts, get fresh pressed apple juice and Jameson, play games, dance to local DJs, and get to taste through high-end Irish Whiskeys from the portfolio from our Run of Show Education Specialist.

ABSOLUT

TABASCO

CAMP JAMESON

Launching Absolut x Tabasco with Pernod Ricard in the off-premise is about driving true “liquor to lips” moments that surprise and convert at shelf. By showcasing versatile, easy-to-execute serves—like a Spicy Paloma, Spice Lemonade and of course, the Bloody Mary.

Jameson and Run of Show set out to break through the noise at Denver Food & Wine—an event packed with hundreds of suppliers competing for attention—by creating a fully immersive brand world: Camp Jameson. Anchored by a custom Airstream for guided tastings, a Jameson Orange canopy experience, and fireside chats led by a “park ranger” educating guests on the RTD lineup, the footprint blended storytelling with true liquor-to-lips moments. Guests could even grab a fresh-pressed lemonade from the Airstream, adding a refreshing, unexpected twist that kept crowds flowing in all day and made Camp Jameson one of the festival’s standout destinations.

SEATTLE COCKTAIL WEEK

Pernod Ricard partnered with local favorite Kro Bar to craft one-of-a-kind cocktails that spotlighted a dynamic mix of portfolio brands, bringing authentic bar credibility to the experience. Together, we transformed a standard convention center footprint into a space that mirrored Kro Bar’s signature aesthetic—moody, elevated, and design-forward—while seamlessly integrating Pernod Ricard’s brand look and feel throughout the environment. The result was an immersive takeover that felt both locally rooted and globally polished, driving engagement, discovery, and memorable “liquor to lips” moments.

100k BLOCK PARTY

In 2022, the Las Vegas distributor team (SGWS) reach a milestone of selling 100,000 cases of Jameson. Normally, a select few were sent to Ireland for the Jameson experience. But, due to COVID, that trip was cancelled. Run of Show was approached to create an experience for all SGWS employees that would bring Ireland to Las Vegas. As a result, ROS and Jameson created an immersive block party complete with live music, a stage, food trucks, decor and 5+ custom cocktails featuring the top Jameson marques.

DENVER & LAS VEGAS PRIDE

Absolut and Run of Show teamed up to celebrate Pride across multiple cities and states, bringing bold energy and meaningful visibility to each market. We partnered with key on- and off-premise accounts to execute vibrant pop-up activations, produce custom-branded assets, and serve fun, flavor-forward cocktails that drove engagement and “liquid to lips” moments. Beyond the bars, we proudly marched in local Pride parades—uniting staff, friends, allies, and trade partners to show up together and celebrate inclusivity in a powerful, authentic way.

PAST WORK

  • Denver Food & Wine Festival

    SGWS is the lead sponsor of the Denver Food and Wine festival. In 2022,Absolut, Altos, Jameson and Malibu featured their ready-to-drink and ready-to-serve cocktails. Run of Show created POS for service and engaging photo ops for each brand.

  • SGWS 100k Cases Sold Block Party

    In 2022, the Las Vegas distributor team (SGWS) reach a milestone of selling 100,000 cases of Jameson. Normally, a select few were sent to Ireland for the Jameson experience. But, due to COVID, that trip was cancelled. Run of Show was approached to create an experience for all SGWS employees that would bring Ireland to Las Vegas. As a result, ROS and Jameson created an immersive block party complete with live music, a stage, food trucks, decor and 5+ custom cocktails featuring the top Jameson marques.

  • Las Vegas Pride

    Each year, Las Vegas pride features 50+ brands and vendors for a day-long pride celebration. Absolut is a key sponsor each year. in 2022, Absolut and Run of Show created a custom VIP bar with legged cocktails and a GA footprint complete with RTD sampling and a 360-degree Photo Booth that helped celebrate love and Absolut.

  • Altos & Absolut at Red Rocks

    Each year, Altos and Absolut are official sponsors of Red Rocks Amphitheater. To elevate and promote these brands, Run of Show coordinated logistics to get in and out of the winding roads of the amphitheater. At the concourse, ambassadors interacted with guests to sample the product and take photos with the iconic Altos van and rock features.

  • Botanist Look Further Bar

    Run of Show was tasked with creating a mobile bar and footprint that can be used at various samples events, trade shows and on/off premise accounts. The catch was it needed to be light enough and small enough to fit in a standard SUV while being substantial and eye catching.

  • Denver Pride

    Coming Soon